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Websites & Google Maps Profiles for Small Business

How Small Businesses can use Google Business Profiles and websites to enhance visibility, build trust, and connect with clients locally.

Small Business Website and Google maps Profile Illustration

Websites Vs Google Maps Profiles – How Effective Are They?

A website offers unmatched customization, allowing small businesses to showcase every detail and unique aspect of their business. It’s a platform that can truly reflect the brand, providing flexibility to depict every nuance. However, when compared to a Google Business Profile (Maps), the impact and cost-effectiveness of a Google Business Profile (GBP) are unparalleled. Maps profiles provide trust and credibility at a glance, immediate visibility in local searches, require minimal upkeep, and offer a powerful return on investment—often making it the best choice for connecting with nearby clients quickly and affordably.

  • Local Visibility: GBP listings prioritize local relevance, meaning small businesses appear prominently on Google Maps or Search when clients are nearby. Websites, even with good SEO, may not always achieve the same visibility for local searches, requiring more effort to rank for specific geographic areas.

  • Instant Contact Options: A GBP includes “Call,” “Message,” and “Get Directions” buttons directly on the profile, making it easy for potential clients to reach out. Websites may have contact options, but often require visitors to navigate through multiple pages to find them, which can lead to missed opportunities.

  • Customer Reviews and Social Proof: GBP shows customer reviews in search results, giving potential clients an immediate sense of trust. While websites can also feature testimonials, they may not carry the same visibility or perceived credibility as Google-verified reviews, which are directly linked to a public profile.

  • Key Information at a Glance: GBP provides essential details like services, hours, and pricing on one concise profile page, making it easy for potential customers to find what they need without extra browsing. Websites, however, often have this information spread across multiple pages, requiring visitors to spend more time searching.

  • Search Engine Boost: Google gives priority to GBP listings for local searches, especially in its “Local Pack” results. Websites, on the other hand, compete with a wider range of businesses online, making it harder to achieve a top position without ongoing SEO work.

Let’s Make Things Happen

Tremendous opportunity awaits.

“We empower businesses to fully leverage the most valuable free asset they may already have,  Apple Maps.”

Trevor Jones

OmniLocal CEO

Michelle Google Maps Specialist
Michelle Price
Listing Specialist

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