Apple Maps for Businesses
Brick-and-Mortar & Brand Profiles
October 2024, Apple introduces brand profiles, letting businesses without a physical location appear in Apple Maps, Siri, Wallet, and more.
Apple Business Connect Overview
Apple Business Connect lets businesses control how they appear across Apple’s ecosystem, including Maps, Siri, and Wallet. It allows you to manage key details, publish updates, and improve how customers discover and interact with your business.
Two Listing Types at a Glance
Brick-and-Mortar Listing
Brand Profile (No Physical Address)
Comparison Table
| Capability | Brick & Mortar | Brand Profile |
|---|---|---|
| Requires physical address | Yes | No |
| Map pin & directions | Yes | No |
| Hours & special hours | Yes | No |
| Photos, logo, cover image | Yes | Yes |
| Action buttons (call, website, order) | Yes | Yes |
| Manage multiple locations | Yes | No |
| Discovery in Apple surfaces | Yes | Yes |
| Verification type | Address & phone | Brand identity & website |
| Analytics | Yes | Yes |
When to Choose Each
Choose Brick-and-Mortar if:
- You have a storefront or office customers visit
- You want to appear in local map searches with directions
- You rely on walk-in traffic or in-person appointments
Choose Brand if:
- You operate online or remotely
- You don’t have a single public address for customers
- Your main goal is brand recognition across Apple services
Verification and Requirements
Brick-and-Mortar
- Physical address
- Phone number
- Proof of occupancy (utility bill, lease, etc.)
Brand Profile
- Legal business name
- Website or active social profile
- Logo and brand imagery
- Proof of brand identity (e.g., trademark registration, if applicable)
No Bricks, No Problem!
Apple Maps isn’t just for storefronts anymore. Thanks to this change, Apple now offers exposure to service-based, online, and mobile businesses through brand profiles, putting them alongside brick-and-mortar listings across Apple Maps, Siri, Wallet, and more.
Shall we get started.
Making the most out of what you already have.
“Google Business Profiles are the highest returning free asset that every business is given, that virtually no small businesses utilize to their fullest potential.”
Trevor Jones
OmniLocal
